8 October 2024 | Fix Child Support campaign launch (TV – media coverage)
Television coverage brought impactful visibility to the “Fix Child Support” campaign, with several key segments that engaged broad audiences. ABC News Breakfast featured an interview with Charisse Hay, which was also published on social media and generated significant interest with 6.9K plays. This segment highlighted the financial struggles facing single parents and the urgent need for reform.
The Project aired a comprehensive TV package, featuring Charisse Hay and Toni Wren, and also posted the segment on social media, garnering 450 reactions, 52 comments, and 25 shares on Facebook.
Additionally, The Canberra Times captured Senator Larissa Waters speaking at a media conference, lending political weight to the campaign’s calls for change.
Each of these segments offered personal stories, expert insights, and broader perspectives, painting a vivid picture of the issue and its far-reaching implications.
This extensive TV coverage played a crucial role in reaching a diverse audience, amplifying the message of reform.
View the entire list below. These are part of 30 media placements for Fix Child Support—click to view [articles], [radio].
- News Breakfast (ABC TV) | Michael Rowland & Bridget Brennan interviews Charisse Hay
- (Facebook) – 6.9K plays
- (Breakfast news) – 800 pays
- The Project (article and full TV package) | Charisse Hay and Toni Wren; The Project (TV) – Charisse interview only
- The Project (Facebook) 450 reactions, 52 comments 25 shares| (link by author to 10 play in the comments)
- The Project (YouTube)
Canberra Times | Senator Larissa Waters speaking at media conference
